With the Tatas set to acquire Big Basket, the Super App concept has gained traction in India. But what is this Super App? In simple terms, Super App is a one stop destination for a user under one app itself, to manage a bouquet of services / operations like book flights tickets or a movie ticket or book a restaurant table and along with that have a payment gateway on top of it. This makes it an end-to-end solution for a user without the hassle to manage and operate on several apps.
Very insightful !